About Me.

Innovative, creative, deadline-oriented, results-driven professional ready to jump in with both feet to help your company create an effective brand!

I’m deeply passionate about design and communication. I prefer a collaborative working relationship – and have learned effective ways of working together with clients and creatives while creating for television, news, web, print, publishing, and various corporations.

EXPERIENCE

Trish Diggins Design, Jacksonville, FL / Charlotte, NC
Principle, Art Director 

Create highly effective branding, marketing, and promotional projects for diverse clients including product packaging, presentations, logos, websites, print/radio advertisements, television graphics, press releases, and more. (Yes, a designer who also writes!) Collaborates with an array of designers, photographers, illustrators, vendors, writers, and programmers to ensure projects are completed on time and on budget. Clients include national and international corporations, entrepreneurs, independent television, indy film companies, beauty/food companies, and more.

Marcinson Press, Jacksonville, FL / Charlotte, NC
Creative Services Director  

Corporate branding and design for growing independent publishing company. Includes creating logos, cover/interior book designs, websites, sales and promotional materials, and more. Additional responsibilities include strategic planning, signage, advertisements, specialized product SEO for online sales outlets. Collaborate with editors, illustrators, authors, photographers, and production vendors across the U.S., Canada and Italy. Currently developing author-driven podcasts.

KeHE Distributors, St. Augustine, FL / Chicago, IL
Web Services Manager

Manage and support a team of IT designers in St. Augustine, FL and Chicago, IL creating graphics, site concepts, programming, and web content. Effectively supported $4.6 billion company’s strategic direction and corporate goals internally and externally. Coordinated with Senior Management and multiple departments on eCommerce divisions, corporate transitions, and KeHE Cares philanthropic arm. Earned prestigious Leadership Management award for Corporate Technology Advancement after only 6 months’ of service.

WJXT Channel 4, Post-Newsweek, Inc., Jacksonville, FL
Design Manager (Art Director) / Senior Designer

Hired, developed and managed multi-shift production team creating on-air graphics, animations, logos, presentations, print/radio ads and marketing packages for the nation’s top independent television station. Produced in-studio & on-location set designs. Responsible for daily graphics for 8.5 hours of daily news broadcasts. Additional responsibilities included graphics and sets for specials, sports, and entertainment programs. Marketing and sales projects highly acclaimed by buyers, sister stations and corporate decision-makers, with several designs repurposed for use in other markets. Designed current Morning Show, Weather Authority, and News4Jax.com logos.

Tree of Life, St. Augustine, FL
Communications Manager / Senior Designer

Launched Communications Department with CEO. Created internal and external communications, design, and branding projects for the company, their seven product brands, and various in-house creative services clients. Collaborated with C-suite on company and product design/promotions, trade shows, press releases, newsletter content, ads, and presentations. Garnered positive coverage in both trade and national media.

As Senior Designer, created designs for packaging, signage, trade shows, publications, and websites. Rebranded the Warehouse Vitamins chain. Significantly reduced photography budget and created automated production processes for monthly national publications and sales collateral. Designed for many external clients including PANOS, Liberty Richter, Tazo tea, Kraft Back to Nature, Health Plus, J/A/S/O/N, Fanci Food, Bonne Maman and more.

Landstar System, Inc., Jacksonville, FL

Public Relations Assistant / Multimedia Coordinator / Senior Graphic
Designer / Art Coordinator 

Worked with department creatives to produce press releases, publications, promotional and marketing materials, trade show booths, newsletters, annual meetings, corporate presentations, websites, quarterly and annual reports, and internal and external collateral for Landstar corporate and six Landstar companies. Assisted with video production and other projects for annual company meetings. Collaborated with mid-level and senior management and led in-house and external creatives. Developed B2B ad campaign with PGA Champion Fred Funk. Designed and produced copy for the award-winning Road to Success magazine. Developed award-winning employee recognition campaign and new company magazine, which was used as a communications vehicle for internal audiences and as a promotional and recruiting tool in truck stops nationwide. Designed current corporate logo.

VOLUNTEERING

Current:

• Web design / logo, The Shepherd’s Center, Orange Park, FL
• Designer, Operation Ward 57, Seattle
• Logo design, P.A.U.S.E., Tampa, FL

Previous:

• Branding & website for Hope Ranch Horses, (therapy ranch), Conroe, TX
• Board of Directors Chinese New Year Charity Events, First Coast Families with Children from China, Jacksonville
• Managed company on-site volunteer schedule, HabiJAX, WJXT Channel 4
Webmaster/designer, IABC Southeast and IABC’s Communicators for Hire website
• Annual Fundraising Kickoff logo, I.M. Sulzbacher Center for the Homeless
• Board of Directors, President, VP for IABC, First Coast   

AUTHOR/EDITOR

With co-author Kat LaMons:
Ladybug Love: 100 Chinese Adoption Match Day Stories
The New Crunch-Time Guide to Parenting Language for Chinese Adoption
The New Crunch-Time Guide to Parenting Language for Haitian Adoption

Art Director/Editor:
Little Birds Big Adventures: The Bird Collage Art of Vivienne Strauss
100: What Time Creates, Anastasia Pottinger

With co-author Sherri Craig-Evans:

Missing Pieces: The Before and After of Finding Our Birth Families (Coming in October)

AWARDS & RECOGNITION 

See the list here.