Trish Diggins Design, Jacksonville, FL / Charlotte, NC
Principle, Art Director
Create highly effective branding, marketing, and promotional projects for diverse clients including product packaging, presentations, logos, websites, print/radio advertisements, television graphics, press releases, and more. (Yes, a designer who also writes!) Collaborates with an array of designers, photographers, illustrators, vendors, writers, and programmers to ensure projects are completed on time and on budget. Clients include national and international corporations, entrepreneurs, independent television, indy film companies, beauty/food companies, and more.
Marcinson Press, Jacksonville, FL / Charlotte, NC
Creative Services Director
Corporate branding and design for growing independent publishing company. Includes creating logos, cover/interior book designs, websites, sales and promotional materials, and more. Additional responsibilities include strategic planning, signage, advertisements, specialized product SEO for online sales outlets. Collaborate with editors, illustrators, authors, photographers, and production vendors across the U.S., Canada and Italy. Currently developing ideas for author-driven podcasts.
KeHE Distributors, St. Augustine, FL / Chicago, IL
Web Services Manager
Manage and support a team of IT designers in St. Augustine, FL and Chicago, IL creating graphics, site concepts, programming, and web content. Effectively supported $4.6 billion company’s strategic direction and corporate goals internally and externally. Coordinated with Senior Management and multiple departments on eCommerce divisions, corporate transitions, and KeHE Cares philanthropic arm. Earned prestigious Leadership Management award for Corporate Technology Advancement after only 6 months’ of service.
Tree of Life, St. Augustine, FL
Communications Manager / Senior Designer
Launched Communications Department with CEO. Created internal and external communications, design, and branding projects for the company, their seven product brands, and various in-house creative services clients. Collaborated with C-suite on company and product design/promotions, trade shows, press releases, newsletter content, ads, and presentations. Garnered positive coverage in both trade and national media.
As Senior Designer, created designs for packaging, signage, trade shows, publications, and websites. Rebranded the Warehouse Vitamins chain. Significantly reduced photography budget and created automated production processes for monthly national publications and sales collateral. Designed for many external clients including PANOS, Liberty Richter, Tazo tea, Kraft Back to Nature, Health Plus, J/A/S/O/N, Fanci Food, Bonne Maman and more.
Landstar System, Inc., Jacksonville, FL
Senior Graphic Designer
Reinvigorated company’s publications, print/radio advertising, and marketing materials. Collaborated with senior management and led in-house and external graphic artists. Developed B2B ad campaign with PGA Champion Fred Funk. Revamped the award-winning Success magazine and reorganized art department systems to increase speed, efficiency, and reduce costs.
WJXT Channel 4, Post-Newsweek, Inc., Jacksonville, FL
Design Manager (Art Director) / Senior Designer
Hired, developed and managed multi-shift production team creating on-air graphics, animations, logos, presentations, print/radio ads and marketing packages for the nation’s top independent television station. Produced in-studio & on-location set designs. Responsible for daily graphics for 8.5 hours of daily news broadcasts. Additional responsibilities included graphics and sets for specials, sports, and entertainment programs. Marketing and sales projects highly acclaimed by buyers, sister stations and corporate decision-makers, with several designs repurposed for use in other markets. Designed current Morning Show, Weather Authority, and News4Jax.com logos.
Landstar System, Inc., Jacksonville, FL
Art Coordinator / Multimedia Coordinator/ Public Relations Assistant
• Designed new corporate logo
• Designed internal and external collateral for six Landstar companies
• Developed award-winning employee recognition campaign and new company magazine, which was used as a communications vehicle for internal audiences and as a promotional / recruiting tool in truck stops nationwide
• Web design / logo, The Shepherd’s Center, Orange Park, FL
• Designer, Operation Ward 57, Seattle
• Logo design, P.A.U.S.E., Tampa, FL
• Branding & website for Hope Ranch Horses, (therapy ranch), Conroe, TX
• Board of Directors Chinese New Year Charity Events, First Coast Families with Children from China, Jacksonville
• Managed company on-site volunteer schedule, HabiJAX, WJXT Channel 4
• Webmaster/designer, IABC Southeast and IABC’s Communicators for Hire website
• Annual Fundraising Kickoff logo, I.M. Sulzbacher Center for the Homeless
• Board of Directors, President, VP for IABC, First Coast
With co-author Kat LaMons:
Ladybug Love: 100 Chinese Adoption Match Day Stories
The New Crunch-Time Guide to Parenting Language for Chinese Adoption
The New Crunch-Time Guide to Parenting Language for Haitian Adoption
AWARDS & RECOGNITION
See the list here.